Barclaycard presents British Summer Time Hyde Park has been awarded Gold Status for Attitude is Everything’s Charter of Best Practice, recognition of the event’s long-term and continued commitment to inclusivity andaccess for Deaf and disabled people. The news comes in the same year that the event won both Customer Service and Ticketing Without Barriers (Venue/Event) at the 2019 Outstanding Attitude Awards.
Event organiser AEG Presents has partnered with Attitude Is Everything, a charity that works to improve access to live music for Deaf and disabled people since 2013. TheCharter of Best Practice goes beyond the legal obligations set out in the Equality Act to set out a framework aiming to provide a truly fair and equal service for Deaf and disabled customers.
BST Hyde Parkwas also recognised at the charity’s Outstanding Attitude Awards in March, winning the Customer Service and Ticketing Without Barriers (Venue/Event) awards.
Just as the range of brilliant, varied acts performing across the event reflects commitment to providing music all can enjoy, so too do its access initiatives reflect the same philosophy: allowing everyone toappreciate the performances as much as possible.
AEG Presents initiatives to this effect include three accessible viewing areas over two stages and roaming drinks vendors at The Great Oak Stage and The Barclaycard Stage – all of which can also be enjoyed with a friend or family member with the use of an interchangeable, free Personal Assistant Pass. British Sign Language interpreters for all acts on The Great Oak Stage, accessible toilets at every toilet block, Hearing Induction Loops, free Personal Assistant tickets for all ticket types and a dedicated access hub and entrance. All pre-event information is available in audio and easy read versions and there is a dedicated access customer service team available all year via e mail and phone.AEG Presents will also continue to push their successes in 2019 with the introduction of guided tours for those requiring additional assistance navigating the site.