Shooting for “Still Sweet,” a melodrama about three deaf entrepreneurs, is currently under way in Shanghai.

The film is helmed by young director Li Yuehong, who learned sign language to interview 21 deaf actors for the script.  It tells the story of three deaf bakers who pursue their dream of owning a cake shop.

Li notes that the story is inspired by a deaf couple who own a small bread shop in Qingdao, Shandong Province.

“China has around 28 million people with hearing impairment,” Li said. “What they truly need is not sympathy, but respect. I hope the film can arouse more public awareness and concern for this group.”

Li has also funded the opening of a cake counter called “Still Sweet” in Shanghai No. 1 Department Store. All of its employees are people with hearing impairment.